Posted on September 21, 2013 by Golden Lane

International Herald Tribune - the global edition of The New York Times - has published a special report titled "Designing a handbag niche" during London Fashion Week. Golden Lane is mentioned as being a part of a new generation of British handbag labels.

The article talked about British designers and their design approach in connection with the logo-free "It bag".
Maria Duenas Jacobs, the accessories director of Elle magazine said: "British designers have a special talent in designing handbags that stand out but also feel like instant updated classics. Designers such as Anya Hindmarch, Emma Hill and Charlotte Olympia have a special way of balancing luxury and charm without compromising on quality."
Sasha Sarokin Net-A-Porter's international accessories manager and Irene Yu, divisional merchandise manager of handbags at Pedder Group, talked about the importance of pricing and the new logo-free bestseller "It bags".
"There is definitely a void for premium contemporary designer handbags that are high in design elements at a competitive price point". Irene Yu said that her customers prioritized "an emphasis on the quality of leather, design and functionality" over the logo. Sasha Sarokin said: "Even when it comes to brands with champion logos like Gucci and Fendi, it's the logo-free versions that sell better. This is a trend that is happening internationally, including places like Russia and the Far East."

Golden Lane designers Chris Liu and Tibor Matyas think recognizable design is essential in fashion business. Golden Lane is promoting the logo-free trend.  Our signature Duo satchel is unique and instantly recognizable without the need for a logo in the design.

Posted in Anya Hindmarch, Barneys, British designer, British handbag label, Bruno Guillon, Charlotte Olympia, Chris Liu, design, Designing a handbag niche, Elle, Emma Hill, Fendi, Golden Lane, Gucci, Harvey Nichols, Hermes, International Herald Tribune, Irene Yu, It bag, Joyce, Lane Crawford, leather bag, logo, luxury, Maria Duenas Jacobs, Max Mara, Miu Miu, Mulberry, Net-A-Porter, new generation, Pedder Group, Saks, Salvatore Ferragamo, Sasha Sarokin, Sophie Hulme, Suzy Menkes, The New York Times, Tibor Matyas, Tsum